WHY Is Understanding Confucian Culture/Psychology/ Behaviour Indispensable to Business Success in China/East Asia?
- 98% of senior executives surveyed rate cultural understanding as one of the most necessary qualities for successful management in Asia. (11/9/97 Far Eastern Economic Review)
- Unlike Judaeo-Christian West, East Asia is a Confucian region with its own distinct culture, values and behavioural patterns, which cannot be understood merely from a Western perspective.
- To understand the Chinese or East Asian ways of thinking, it is essential to acquire a Confucian perspective, to see things from their point of view. Your business success depends critically on understanding and mastering such a perspective.
- To deal effectively with East Asian clients, it is vital to understand how their Confucian values have come to bear upon their ways of thinking and behaviour: business ethics, management styles, negotiation strategies and much more!