What kind of cultural briefing do you need for success in China/East Asia?
As the pendulum of the world economy has now swung back to China, it is critical for Western business executives to catch up on their Chinese cultural literacy/understanding, the lack of which has been identified as the main reason for business failures in the region.
As China/East Asia is a Confucian cultural region. It is simply impossible to penetrate the Chinese (East Asian) mind from a Western perspective.
Decades of Westernization across East Asia have not made East Asians any less ‘inscrutable’ to Westerners. The Western constructs of individualism/collectivism, which have been widely used to probe into East Asian psychology and management, have failed to help Westerners in deciphering the Chinese mind.
If you take your business operations in China (or anywhere in East Asia) seriously, you would need us. East Asia Access is the cultural consultancy that has independently developed the first ever Confucian psychological paradigm and applied to assist Western business executives seeking a share in the lucrative, but potentially treacherous, Chinese market..
Consult only the best. It will pay enormous dividends for your company for years to come.